PAF Catalog
Overview
Post Archive Faction (PAF) Catalog was created to promote the latest season of the brands clothing. The problem was not only capturing the brand in an interesting way, but to also include educational information, reviews, lifestyle images that match the tone of the brand. The solution was for the photography to be minimalistic in nature. The clothing is loud enough to speak for itself with pointy fabrics and detailed cut and sews. This helped me shape the theme of the catalog, “Silhouettes You Can Feel,” with the layout containing varying sizes of shots of products and models surrounded by negative space to capture the style of the brand.
This catalog was created for a class project, with no affiliation to Post Archive Faction.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Post Archive Faction. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Post Archive Faction does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.