Salomon XT6 Ads
Overview
Salomon has recently been back in the spotlight with the rise of "gorpcore" fashion. This brand, known for its functionality and usage through multiple harsh hiking terrains, is now being sought out after for styling reasons. This print and social media ad series focuses on the XT6 Gore-Tex shoe that is known for it's durability and popularity on social media. To reach our audience we fused the idea of letting the look of the shoe sell itself, while pointing out just how versatile the shoe itself is. The print ad visuals were created and inspired by the current running campaign, "Tomorrow Is Yours," first and then taken to Adobe Express for a quick social media turnaround.
Print Ad Series
(2) Organic Post With Products, and Organic Instagram Story,
Organic Instagram Stories Built In Adobe Express
This ad series was created for a class project, with no affiliation to Salomon.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Salomon. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Salomon does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.